About Us

Curated Scents for Curious Souls

Yvette Origin & Story

Yvette is a tribute to Florence Yvette Schieber, the grandmother of founder Molly From. Molly, a fragrance expert with 15+ years of passion for discovering scents that stand out, always admired her grandma’s eye for beautiful things and appreciation for the arts. Yvette serves as her grandmother’s namesake, aiming to offer niche and indie fragrance brands to consumers who seek the latest-and-greatest in scents. 

Yvette’s mission is to create the perfect fragrance shopping experience by offering a curated, inclusive, and personal space for scent discovery. 

Yvette Vision & Values

Yvette is a safe space where all are welcome, agnostic of gender, ethnicity, orientation, religion, and/or socioeconomic background. We seek to grow an online community that allows fragrance enthusiasts to connect over their passion and share finds from unique brands. We celebrate the individuality of fragrances and customers alike, add ease and relaxation to the fragrance purchasing experience, practice sustainable logistics, and offer full transparency to brand partners and customers. 

What Makes Yvette Different?

We offer a diverse selection of curated brands with a focus on BIPOC-owned, women-owned, queer-owned, and story driven brands. Yvette is your go-to destination for discovering niche and indie fragrances—curated with care, delivered with style, and always judgement-free.