Overview
Linen Tutu is a plant‑based, botanical niche fragrance studio nestled in New York’s Hudson Valley, crafting artisanal perfumes that double as emotional and sensory narratives. The collection is composed of four 100% natural eau de parfums, each representing a distinct moment in time and emotional landscape.
Founder & Philosophy
Founded by Daniela Carrasco, a Peruvian‑American perfumer with expertise in aromatic plant therapeutics and experiential/sensory design—and an advanced degree from Parsons School of Design—Linen Tutu sits at the intersection of art and science. Daniela weaves together memory, temporal perception, and the therapeutic qualities of nature into her creations.
Creative Inspiration
Each fragrance in the debut collection is named after a specific time of day—e.g., Up @1, Hearsay @3, Lately @5, Afterthought @7—and evokes a unique mood, from anticipation to reflection. The brand embraces synesthetic design, using scent as a medium to translate emotional imagery into fragrance narratives.
Craftsmanship & Ingredients
Crafted using essential oils, absolutes, CO₂ extracts, and natural aroma molecules derived from renewable plant sources, all in a base of certified organic grain alcohol.
Full ingredient transparency, with the brand disclosing every component of their fragrances—a rare stance in an industry that typically treats formulas as trade secrets.
Fragrances are artisan‑blended and hand‑packaged in their Hudson Valley studio.
Sustainability & Ethics
Linen Tutu centers its business ethos on environmental stewardship:
- Active member of 1% for the Planet, pledging a portion of revenue to environmental causes.
- Uses renewable, biodegradable ingredients, and packaging is crafted from FSC‑certified papers, glass, and other eco‑friendly materials.
- Emphasizes long‑term sustainability in both ingredient sourcing and packaging.
Signature Fragrances
Up @1 – Captures weekend morning optimism with notes like orange blossom, clementine, coriander, orris butter; evokes playfulness and light anticipation.
Hearsay @3 – A sparkling, backstage ballet‑inspired scent, with bergamot, hibiscus musk, ambergris, amyris; radiates glittering confidence.
Lately @5 – Inspired by a midsummer wedding and created by Carrasco for her own wedding; warm jasmine, saffron, hinoki wood combine to form a romantic, magnetic aroma.
Afterthought @7 – A Hudson River‑inspired aquatic scent blending freshwater, violet leaf, sea fennel, driftwood, evoking luminous, adventurous energy.
Lavender Cookie Dry Body Oil - Although not a fragrance, the newest addition to the Linen Tutu line is this stunning toasted lavender, sugar cookie, candied ginger, and lemon peel dry body oil that feels silky smooth but hydrates and smells divine.
Origins & Brand Story
The brand’s genesis lies in Daniela’s transformative aromatherapy course about a decade ago, which sparked her passion for scent creation.
Officially launched in January 2024, Linen Tutu quickly garnered attention for its story-driven fragrance artistry.
Daniela sees each perfume as a deeply personal story bottled—a connection she affirms resonates with customers worldwide.
