Philosophy & Identity
WA:IT embodies the elegant union of Japanese mindfulness (“WA”) and Italian warmth (“IT”), presenting a slow-beauty philosophy where nature, ritual, and inner wellness converge. It’s a mindful journey framed by harmony, beauty, and sustainability.
The name “WA:IT” also echoes the English word “wait,” a gentle prompt to slow down and truly embrace the present moment.
Founder & Vision
Founded by Raffaella Grisa, an Italian engineer turned mindful-beauty innovator, WA:IT merges her global travels—especially in the Far East—with her passion for sustainability and ritual. Under her leadership, WA:IT became Europe’s first carbon-negative beauty brand in 2021.
Craftsmanship & Ritual
- Rooted in Italian craftsmanship and informed by Japanese aromatherapy and wellness traditions, WA:IT crafts products that nurture both body and spirit.
- Upholds a clean beauty manifesto: non-toxic, vegan, cruelty-free, genderless, and derived from fair-trade botanical sources, free of synthetics, parabens, GMOs, sulfates, or artificial perfumes.
- Products—spanning perfumes, skincare, candles, and incense—are conceived as aromatherapeutic rituals, meant to elevate daily routines into mindful moments.
Sustainability & Ethics
WA:IT actively safeguards both people and planet:
- Achieved carbon-negative status, demonstrating leadership in eco-conscious beauty.
- Commits to fair-trade ingredient sourcing and ethical supply chains, alongside eco-responsible packaging and practices.
Products
Yvette carries a variety of WA:IT products including:
- LUCE Eau de Parfum (Limited Edition)
- HARU Eau de Parfum
- HITO Eau de Parfum
- AKA Eau de Parfum
- ANTE Scrub
- B-SOFFICE Moisturizing Butter
- ALBA:DAWN Natural Morning Incense
- TRAMONTO:SUNSET Natural Evening Incense
- UMI Renewal Incense
Sale
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