D’Annam is a fine fragrance house with roots in Vietnam, inspired by the beauty of Asian heritage. Their creations are designed to "inspire calmness and delight" through hand-crafted, culturally resonant perfumes.
Brand Name & Ethos
The name d’Annam means “from Vietnam”: “An” evokes peace and serenity, while “Nam” is a nod to the brand’s origin. The name reflects a union of heritage and stillness—a thoughtful metaphor akin to "a quiet breeze through rice fields."
d’Annam is driven by values of:
- Calmness — “Fragrances are not loud, but speak with a clear point of view.”
- Delight — “Fragrance should be a joyful experience.”
- Inclusivity — “Fragrance should be approachable and welcoming, not elitist or pretentious.”
Craftsmanship & Sustainability
Fragrances are hand‑crafted in small batches using a blend of traditional techniques and natural ingredients from around the world.
Packaging is 100% recyclable, featuring unbranded paper boxes designed for creative reuse. Plastic is eliminated wherever possible.
Social Impact
Each year, d’Annam allocates a portion of its earnings to support children’s charities in Vietnam, working with selected local organizations to maximize impact.
Collections Overview
Chapter 1: Enchanting Vietnam
Launched December 1, 2023, this debut collection is described as a “sensory memoir” of Vietnam’s landscapes and cultural heritage.
Inspired by his childhood in rural Vietnam, founder Nick Hoang aimed to capture the scents of lotus blossoms, dew-kissed rice paddies, lime trees, and more—creating a fragrance collection that embodies memory and place.
The nine standout fragrances include:
White Rice – Gentle, subtly sweet, and nutty; a tribute to Vietnam’s staple.
Monsoon Tea – Fresh, optimistic, reminiscent of rain-washed green tea.
In The Garden – Lime, jasmine, and native flora inspired by childhood garden memories.
Harvest Season – Drying straw and countryside warmth.
Phu Quoc – A fresh marine scent with green peppercorn and native wood.
Da Lat – A romantic, innovative rose scent, delicate and evocative.
Pho Breakfast – A complex herbal-spice blend, inspired by Vietnam’s iconic noodle soup.
Through The Forest – Oud, incense, spices, sandalwood—transporting you into dense jungle exploration.
Vietnamese Coffee – Rich caramel-chocolate bitterness, a homage to robusta coffee traditions.
Chapter 2: Memories of Japan
The second collection, titled “Memories of Japan” (和の記憶), shifts the cultural inspiration to Japan. It features fragrances including Matcha Soft Serve, Strawberry Mochi, Sakura Snow, Tokyo Nights, Kimono, Arashiyama, Hinoki Meditation, Moonlight Samurai, and Japanese Whiskey—each a nuanced homage to Japanese tradition and aesthetics.
Find your favorite D'Annam fragrance at Yvette and don't forget to check out our other niche and indie fragrances, home fragrances, and body products!
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